Activation metrics
Define the present process and identify the most common sources of confusion.
- Agree on an owner and success criteria.
- Review relevant data and customer context.
- Record the decision and schedule a follow-up.
Field guide
A practical product analytics playbook
A starting framework for teams reviewing activation metrics, funnel analysis and event governance.
funnel analysis
Select one improvement that can be evaluated without disrupting critical operations.
- Agree on an owner and success criteria.
- Review relevant data and customer context.
- Record the decision and schedule a follow-up.
event governance
Create a regular review loop, including the exceptions that need human judgement.
- Agree on an owner and success criteria.
- Review relevant data and customer context.
- Record the decision and schedule a follow-up.